Case Study - Lift (Elevator) Manufacturer in Bangaluru
23rd Dec '18
A Prominent Lift Manufacturer in Bangaluru is looking to sell more.
Once a household name for shutter lifts, its market share has been reducing since the advent of automatic elevators.
One of the main challenges it is facing is the lack of information on upcoming projects. Builders (Developers) usually search for lifts online, contact one of the most popular options or simply ask their peers. When the salesperson comes to know about the project, it is simply too late.
Also, its marketing team is focused solely on high-rises. But Premium developers selling Flats more than 1Cr prefer to go with fancy German companies, not give a chance to the local manufacturer.
So what can be done ?
How can the company quickly know about upcoming / pre-launch projects in Bangaluru ?
How to access the floor plans to figure out what model of lift would be most suitable ?
How to calculate the type / speed of lift depending on usage ?
Are there any hidden opportunities that the company is failing to see ?
Enter Attacksale's Databank.
Searching on the basis of Completed, Ongoing & Upcoming Projects :
Do keep in mind that Completed Projects are the ones usually completed within a year or two at max.
Some of these projects may be delayed or have a Second / Third Phase hence provide an opportunity for sales.
Let’s analyze the break-up of apartments, villas & plots. For lifts, plots are of no use.
Out of the total 3089 Projects -
Looking at these numbers, it appears that Villa Projects can be a great source for multiple sales. Each Villa Project has about 80 – 100 Villas. If each Villa owner decides to get a lift, the sale in 1 Villa Project would be multiple times that of a typical Apartment Building (usually 6 – 8 elevators per complex).
Knowing the number of Villas is fine, but how about Names / Prices / Location / Floor Plans to confirm whether a particular project even has a Provision for Lifts. Has the Architect included an option for lifts in each villa ?
Usually, higher-priced Villas are constructed on each booking. First lets look at the price-breakup of Villas.
Out of 284 Villas :
Sorting Villas in based on completion date (farthest completion first) :
Now lets check out the villa details one by one (skipping the ones less than 1.5 Cr as they have lower chances of being 3 floors or having space / budget to install a lift) :
First Project is GR Santrupthi. It is due completion in Dec 2021 and price starts from 2.11 Cr. Clicking on the Red '+' Button we get :
Its Floor Plans :
As we can see, it DOES NOT have a lift provision.
Moving forward,
Yes it does !
NVT Life Square does have lift provision.
The lift Dimensions are 4'10"x4'8". We have a Model which can fit here.
Another Project, Zed Earth :
This also fits our category of villas greater than 1.5 Cr
Zed Earth also has lift provision !
Now contacting these two project developers is easy since we provide direct Google Maps link to every Project making the life of field sales very easy.
